Our chat product converts ~70% of everyone who reaches it. We were still losing most signups. The leak was on both sides of the chat.

This SaaS project is a chat-based conversion tool that captures 70% of users who engage with it, but the team discovered they were still losing most signups due to leaks both before and after the chat interaction. It is designed for businesses seeking to optimize their sales funnel by identifying and fixing conversion gaps on either side of the chat widget. The project is interesting because it reveals that even a high-performing chat product can miss the majority of potential signups, highlighting the critical need to address the entire user journey.